People buy people. Why we encourage bio ethanol fires reviews and opinions.

People buy people. Why we encourage bio ethanol fires reviews and opinions.

There is an old marketing saying that is as true today as it ever was, and that is that 'people buy people'. What this means in terms of retail marketing is that any reputable business will supply a good product that looks and works as it is described, and do so courteously and efficiently, but it is often the endorsements of previous customers that can make – or break – a sale, as this 2013 report from North America testifies. We are good people to do business with and our customers agree.

This is one of the great advantages of the internet. It is now very easy for customers to leave their comments and observations on products and service for other potential customers to read. It is something we are very keen on for two reasons: if you like the products and service, we like to hear about it and so do other customers; if something goes wrong, we need to know how to improve what we do so that it doesn't happen again. This latter aspect is particularly important. There is another marketing adage that says 'if you can't measure it, you can't change it'. Feedback on when things don't go so well is useful to us and to future customers.

Most customer comments are reviews of particular products, such as this example from  the page for our Serenity Flame unit: 

“we purchased this wall hanging/mount bio fire after seeing so many on the internet. It was out of the box and hanging in 30 mins.” 

We like reviews like this because they give good information about the product itself and how easy it is to use.

A fireplace is an important feature of your living space. As these spaces come in all sorts of shapes and sizes, it is always useful to hear how customers have made best use of the space they have available, as this comment proves: 

“the style and shape of the living room was such that could not utilise a gas or traditional fire which would require all the correct ventilation fittings ... The biofuel fires provided the perfect solution to our longing for a real burning flame and authentic heat without the huge expense of electric or gas."

We don't edit our reviews, in fact they are handled entirely by a third party software integrated with our site, so what you see is as real as it gets. We are, of course, very happy to hear that we are doing a good job (“the personal service and advice we were given both over the phone initially and then on our visit was excellent”). Value for money is also a key factor, so comments such as 

“bought this good value tabletop to see how good they were before we invested in a larger fire. We were not disappointed and are now considering which larger standalone to buy” 

are really helpful to potential purchasers too.

We read every comment that comes in – we can't publish every negative remark because they usually refer to individual matters. But we do act on every one. In the spirit of making our website a friendly and welcoming place to do business, we encourage reviews and comments and this mechanism is built-in to all of our product pages. If you want to know anything at all about the products or the level of service you can expect from us, don't take our word for it – take a moment to read what our customers are saying!